AI Media Copilot · by HUNX

Ask.
Visualize.
Act.

Media intelligence in two modes: AI chat or custom dashboards. Cross-media pacing, digital and TV, with write-back to iPlanner and DRAX. A question becomes a permanent view, no analyst in between.

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Mindster — chat
How is Aurora pacing this week, TV vs digital?
Digital is at 96% pace. TV is 18% under on GRPs after two preempted spots. Reallocating R$ 42k from Display to TrueView closes the gap by Friday.
Save as dashboard →
Ask about pacing, anomalies, performance…
Aurora — pacing · saved from chat
Delivery
92.4%
Spend
$531,082
Days left
9
Anomalies
1
Meta97%
TikTok94%
YouTube99%
TV — GRPs82%
Under delivery — TV GRPs 18% below plan. Suggested: shift R$ 42k to TrueView. Apply to iPlanner →
1 prompt
= 1 saved dashboard. A question becomes a permanent view
Digital + TV
cross-media pacing in a single view
One click
write-back applies the fix to iPlanner and DRAX
What it does

Two modes. One truth.
Built for media.

The conservative operator gets a dashboard. The power user gets a prompt. The manager gets the report. Everyone reads the same data.

01 — CHAT AI

Ask in natural language

Pacing, performance, anomalies, budget left, what changed since yesterday — ask like you would ask an analyst. Mindster answers with numbers, context and a suggested action.

  • Pacing, performance and budget queries
  • Answers with numbers and next steps
  • Built on your plan, not generic data
Which campaigns are off pace?
2 of 14: aurora_tv (−18%) and promo_display (+11%). Everything else within ±5%.
What changed since Monday?
TikTok CPM dropped −12% after the new creatives. Meta frequency is climbing, cap at 3 recommended.
02 — CUSTOM DASHBOARDS

A question becomes a permanent view

Build dashboards by chat or drag-and-drop. Every saved prompt turns into a live, permanent view your whole team can open — no BI ticket, no analyst in between.

  • Chat prompt → saved live dashboard
  • Drag-and-drop for hands-on users
  • Automated reports on schedule
pacing by channel, weekly→ saved view
CPM trend vs plan, 30 days→ saved view
TV grps vs digital reach→ saved view
03 — CROSS-MEDIA & ANOMALIES

Digital and TV in one pacing view

The only copilot reading digital platforms and TV in the same view. Under and over delivery detected automatically — you find out from Mindster, not from the client.

  • Digital + TV, one pacing table
  • Under/over delivery flagged automatically
  • Freshness you can audit per query
Meta97%
Google DV36095%
TV — GRPs82%
Anomaly — TV under delivery detected 04:12 AM. Alert sent before the morning standup.
04 — WRITE-BACK

From insight to action, one click

Recommendations are applied, not exported. One click writes the adjustment back to the iPlanner plan or the DRAX line item — the loop closes inside the ecosystem.

  • Apply to iPlanner: plan and budget updates
  • Apply to DRAX: line-item adjustments
  • Every action logged and reversible
Recommendation — shift R$ 42k Display → TrueView to close the TV gap.
Apply to iPlanner → Apply to DRAX →
Prompt → dashboard

Questions you can ask on day one

how is pacing by channel this week?→ pacing dashboard
which campaigns will underdeliver by month end?→ risk view + alert
CPM vs plan, last 30 days, by platform→ trend dashboard
TV grps delivered vs bought, by program→ TV pacing view
send me this every monday 8am→ automated report
Stronger together

Standalone by design.
Compounding in the ecosystem.

DataFabri.cc

The brain underneath

Normalized, reconciled media data feeding every answer. With DataFabri.cc, Mindster reaches full depth.

iPlanner

Plan vs actual, closed loop

Mindster crosses delivered against the iPlanner plan and writes adjustments back into it.

iplanner.ai →
DRAX

Recommendations applied

Suggested optimizations land as line-item changes in DRAX with one click.

The company behind it

Mindster is designed, engineered and maintained by HUNX — AI engineering the future of intelligent products. One of six proprietary products, from plan to pacing.

→ hunx.ai
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